Mathews, Brian
Marketing today's academic library : a bold new approach to communicating with students / Brian Mathews. - Chicago : American Library Association, 2009. - xv, 171 p. : ill. ; 23 cm.
Includes bibliographical references and index.
0838909841 (pbk.) 9780838909843 (pbk.)
Academic libraries--Marketing.
Academic libraries--Public relations.
Libraries and students.
Advertising--Libraries.
021.7 / MAT
Marketing today's academic library : a bold new approach to communicating with students / Brian Mathews. - Chicago : American Library Association, 2009. - xv, 171 p. : ill. ; 23 cm.
Includes bibliographical references and index.
0838909841 (pbk.) 9780838909843 (pbk.)
Academic libraries--Marketing.
Academic libraries--Public relations.
Libraries and students.
Advertising--Libraries.
021.7 / MAT