Marketing today's academic library : a bold new approach to communicating with students / Brian Mathews.
By: Mathews, Brian (Brian Scott).
Publisher: Chicago : American Library Association, 2009Description: xv, 171 p. : ill. ; 23 cm.ISBN: 0838909841 (pbk.); 9780838909843 (pbk.).Subject(s): Academic libraries -- Marketing | Academic libraries -- Public relations | Libraries and students | Advertising -- LibrariesDDC classification: 021.7| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 3, Shelf 2 , Side 1, TierNo 4, BayNo 4 |
021.7 MAT (Browse shelf) | 1 | Available | GENLS,GENLS,02,GR | 5000109265 |
Includes bibliographical references and index.