Saget, Allison.
The event marketing handbook : beyond logistics & planning / Allison Saget. - USA : EventBLT, c2012. - xvii, 300 p. : ill. ; 26 cm.
Originally published by Dearborn Trade Pub., c2006.
Includes bibliographical references (p. 279-292) and index.
9781477468180 (pbk.)
Special events--Marketing.
Marketing.
659 / SAG 2012
The event marketing handbook : beyond logistics & planning / Allison Saget. - USA : EventBLT, c2012. - xvii, 300 p. : ill. ; 26 cm.
Originally published by Dearborn Trade Pub., c2006.
Includes bibliographical references (p. 279-292) and index.
9781477468180 (pbk.)
Special events--Marketing.
Marketing.
659 / SAG 2012