The event marketing handbook : beyond logistics & planning / Allison Saget.
By: Saget, Allison
.
Publisher: USA : EventBLT, c2012Description: xvii, 300 p. : ill. ; 26 cm.ISBN: 9781477468180 (pbk.).Subject(s): Special events -- Marketing | MarketingDDC classification: 659
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 3, BayNo 5 |
659 SAG 2012 (Browse shelf) | 1 | Available | SOMAC,37004,03,RM|SOMAC,91604,03,AD | 5000145470 |
Originally published by Dearborn Trade Pub., c2006.
Includes bibliographical references (p. 279-292) and index.