Percy, Larry.
Strategic advertising management / Larry Percy, Richard Elliott. - 3rd ed. - Oxford ; New York : Oxford University Press, 2009. - xviii, 424 p. : ill. (some col.) ; 25 cm.
Includes bibliographical references and index.
9780199532575 (pbk.) 0199532575 (pbk.)
Sales promotion.
Advertising--Management.
Strategic planning.
Communication in marketing.
659.1 / PER
Strategic advertising management / Larry Percy, Richard Elliott. - 3rd ed. - Oxford ; New York : Oxford University Press, 2009. - xviii, 424 p. : ill. (some col.) ; 25 cm.
Includes bibliographical references and index.
9780199532575 (pbk.) 0199532575 (pbk.)
Sales promotion.
Advertising--Management.
Strategic planning.
Communication in marketing.
659.1 / PER