Taylor's Library

Strategic advertising management / (Record no. 123319)

000 -LEADER
fixed length control field 00950cam a2200277 a 4500
001 - CONTROL NUMBER
control field vtls003143805
003 - CONTROL NUMBER IDENTIFIER
control field MY-SjTCS
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20200226113858.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110218s2009 enka b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780199532575 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0199532575 (pbk.)
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 201102181308
Level of effort used to assign nonsubject heading access points VLOAD
Level of effort used to assign subject headings 200910291338
Level of effort used to assign classification mas
Level of effort used to assign subject headings 200907281356
Level of effort used to assign classification shahriman
-- 200906041717
-- aziahna
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Item number PER
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Percy, Larry.
9 (RLIN) 6647
245 10 - TITLE STATEMENT
Title Strategic advertising management /
Statement of responsibility, etc. Larry Percy, Richard Elliott.
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Oxford ;
-- New York :
Name of publisher, distributor, etc. Oxford University Press,
Date of publication, distribution, etc. 2009.
300 ## - PHYSICAL DESCRIPTION
Extent xviii, 424 p. :
Other physical details ill. (some col.) ;
Dimensions 25 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sales promotion.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
General subdivision Management.
9 (RLIN) 23549
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Strategic planning.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication in marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Elliott, Richard H.
9 (RLIN) 34749
920 1# - Programme
Programme UNISA/3
999 ## - SYSTEM CONTROL NUMBERS (KOHA)
Koha biblionumber 123319
Koha biblioitemnumber 123319
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Date acquired Cost, normal purchase price Total Checkouts Barcode Date last seen Date last checked out Copy number Uniform Resource Identifier Cost, replacement price Koha item type Public note
          Taylor's Library-TU Taylor's Library-TU 2009-07-28 168.79 14 5000002606 2019-12-05 2012-05-11 1 Floor 4, Shelf 27 , Side 2, TierNo 1, BayNo 7 168.79 Main Collection TBSxx,18002,03,GR
          Taylor's Library-TU Taylor's Library-TU 2009-07-28 168.79 14 5000002605 2019-12-05 2014-09-18 1 Floor 4, Shelf 27 , Side 2, TierNo 1, BayNo 7 168.79 Main Collection TBSxx,34007,03,GR
          Taylor's Library-TU Taylor's Library-TU 2009-07-28 168.79 8 5000002607 2019-12-05 2011-11-02 1 Floor 4, Shelf 27 , Side 2, TierNo 1, BayNo 7 168.79 Main Collection TBSxx,34004,03,GR