Advertising and promotion : an integrated marketing communications perspective /
Advertising and promotion : an integrated marketing communications perspective /
George E. Belch ... [et. al.].
- [1st ed. (Australian)]
- Sydney : McGraw-Hill Australia, 2009.
- xxx, 642 p. : ill. (chiefly col.), ports. ; 26 cm.
Includes index.
"This highly successful and trusted US textbook has been revised and updated by a talented team of leading researchers from Australia and New Zealand in the field of integrated marketing communication (IMC) and advertising."--Back cover.
9780074717660 (pbk.)
Advertising.
Sales promotion.
Communication in marketing.
659.1 / ADV
Includes index.
"This highly successful and trusted US textbook has been revised and updated by a talented team of leading researchers from Australia and New Zealand in the field of integrated marketing communication (IMC) and advertising."--Back cover.
9780074717660 (pbk.)
Advertising.
Sales promotion.
Communication in marketing.
659.1 / ADV