Fill, Chris.
Marketing communications : interactivity, communities, and content / Chris Fill. - 5th ed. - Harlow, England : Prentice Hall / Financial Times, 2009. - xxxvii, 958 p. : col. ill. ; 27 cm.
Includes bibliographical references and indexes.
Part 1 Introduction to marketing communications -- Part 2 Understanding how marketing communications works -- Part 3 Managing marketing communications -- Part 4 The tools of marketing communications -- Part 5 the media -- Part 6 Marketing communications for special audiences
9780273717225 (pbk.) 0273717227 (pbk.)
Communication in marketing.
Marketing channels.
Sales promotion.
658.802 / FIL 2009
Marketing communications : interactivity, communities, and content / Chris Fill. - 5th ed. - Harlow, England : Prentice Hall / Financial Times, 2009. - xxxvii, 958 p. : col. ill. ; 27 cm.
Includes bibliographical references and indexes.
Part 1 Introduction to marketing communications -- Part 2 Understanding how marketing communications works -- Part 3 Managing marketing communications -- Part 4 The tools of marketing communications -- Part 5 the media -- Part 6 Marketing communications for special audiences
9780273717225 (pbk.) 0273717227 (pbk.)
Communication in marketing.
Marketing channels.
Sales promotion.
658.802 / FIL 2009