| 000 -LEADER |
|---|
| fixed length control field |
01212cam a2200265 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls003155937 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-SjTCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200226114058.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110218s2009 enka 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780273717225 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0273717227 (pbk.) |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201102181319 |
| Level of effort used to assign nonsubject heading access points |
VLOAD |
| Level of effort used to assign subject headings |
201006071506 |
| Level of effort used to assign classification |
pushpa |
| Level of effort used to assign subject headings |
201006032051 |
| Level of effort used to assign classification |
shuhada |
| Level of effort used to assign subject headings |
201006032048 |
| Level of effort used to assign classification |
shuhada |
| -- |
201004270842 |
| -- |
yan_ping |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.802 |
| Item number |
FIL 2009 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Fill, Chris. |
| 9 (RLIN) |
22626 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing communications : |
| Remainder of title |
interactivity, communities, and content / |
| Statement of responsibility, etc. |
Chris Fill. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Harlow, England : |
| Name of publisher, distributor, etc. |
Prentice Hall / Financial Times, |
| Date of publication, distribution, etc. |
2009. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxxvii, 958 p. : |
| Other physical details |
col. ill. ; |
| Dimensions |
27 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and indexes. |
| 505 2# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Part 1 Introduction to marketing communications -- Part 2 Understanding how marketing communications works -- Part 3 Managing marketing communications -- Part 4 The tools of marketing communications -- Part 5 the media -- Part 6 Marketing communications for special audiences |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Communication in marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing channels. |
| 9 (RLIN) |
3765 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Sales promotion. |
| 920 ## - Programme |
|---|
| Programme |
SHT : 143629 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha biblionumber |
126786 |
| Koha biblioitemnumber |
126786 |
