Marketing practices in developing economy : cases from South Asia /
edited by Ruby Roy Dholakia, Syed Ferhat Anwar and Khalid Hasan ; foreword by : Philip Kotler.
- New Delhi : PHI Learning Private, 2009.
- xix, 308 p.: ill. (some col.) ; 24 cm.
"Eastern Economy Edition" -- Cover. Includes bibliographical references (p. 307-308)
9788120337824 (pbk.)
Marketing--South Asia
658.800954 / MAR 2009
"Eastern Economy Edition" -- Cover. Includes bibliographical references (p. 307-308)
9788120337824 (pbk.)
Marketing--South Asia
658.800954 / MAR 2009