Marketing practices in developing economy : cases from South Asia / edited by Ruby Roy Dholakia, Syed Ferhat Anwar and Khalid Hasan ; foreword by : Philip Kotler.
Contributor(s): Dholakia, Ruby Roy
| Anwar, Syed Ferhat | hasan, Khalid.
Publisher: New Delhi : PHI Learning Private, 2009Description: xix, 308 p.: ill. (some col.) ; 24 cm.ISBN: 9788120337824 (pbk.).Subject(s): Marketing -- South AsiaDDC classification: 658.800954
| Item type | Current location | Call number | Copy number | Status | Notes | Date due | Barcode | Remark |
|---|---|---|---|---|---|---|---|---|
| Main Collection | TU External Storage-LCS | 658.800954 MAR 2009 (Browse shelf) | 1 | Available | SHTEx,70002,03,GR | 5000100137 | Please fill up online form at https://taylorslibrary.taylors.edu.my/services/external_storage1 |
"Eastern Economy Edition" -- Cover.
Includes bibliographical references (p. 307-308)