Moskowitz, Howard R.
Sensory and consumer research in food product design and development / Howard R. Moskowitz, Jacqueline H. Beckley, and Anna V.A. Resurreccion. - Ames, Iowa : Blackwell Pub., c2006. - 358 p. : ill. ; 27 cm. - IFT Press series . - IFT Press series .
Includes bibliographical references and index.
Emerging corporate knowledge needs : how and where does sensory fit? -- Making use of existing knowledge and increasing its business values : the forgotten productivity tool -- Understanding consumers' and customers' needs : the growth engine -- Innovation's friend : integrated market and sensory input for food product design and development -- A process to bring consumer mind-sets into a corporation -- Developing relevant product concepts -- High-level product assessment -- So what can sensory do for me (or for my company)? -- What types of tests do sensory researchers do? and why do they do them? -- So what are the practical considerations in actually running a test? : what do I need to know?, what does the rest of the company need to know? -- Evolving sensory research.
0813816327 (hbk.) 9780813816326 (hbk.)
Food--Sensory evaluation.
Commercial products--Testing.
664.07 / MOS 2006
Sensory and consumer research in food product design and development / Howard R. Moskowitz, Jacqueline H. Beckley, and Anna V.A. Resurreccion. - Ames, Iowa : Blackwell Pub., c2006. - 358 p. : ill. ; 27 cm. - IFT Press series . - IFT Press series .
Includes bibliographical references and index.
Emerging corporate knowledge needs : how and where does sensory fit? -- Making use of existing knowledge and increasing its business values : the forgotten productivity tool -- Understanding consumers' and customers' needs : the growth engine -- Innovation's friend : integrated market and sensory input for food product design and development -- A process to bring consumer mind-sets into a corporation -- Developing relevant product concepts -- High-level product assessment -- So what can sensory do for me (or for my company)? -- What types of tests do sensory researchers do? and why do they do them? -- So what are the practical considerations in actually running a test? : what do I need to know?, what does the rest of the company need to know? -- Evolving sensory research.
0813816327 (hbk.) 9780813816326 (hbk.)
Food--Sensory evaluation.
Commercial products--Testing.
664.07 / MOS 2006