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Essentials of marketing research / Joseph F. Hair, Jr. ... [et al.] - 2nd ed. - New York : McGraw-Hill Irwin, c2010. - xvii, 398 p. : ill. ; 26 cm.

Includes bibliographical refereces and index.

Part 1 The role and value of marketing research information -- Part 2 Designing the marketing research project -- Part 3 Gathering and collecting accurate data -- Part 4 Data preparation, analysis, and reporting the results.

ISBN: 9780071220286 (pbk.) 0071220283 (pbk.)

Subjects--Topical Terms:
Marketing research.

Dewey Class. No.: 658.83 / ESS 2010