Piercy, Nigel

Strategic customer management : strategizing the sales organization / Nigel F. Piercy and Nikala Lane. - Oxford : Oxford University Press, 2009. - xvi, 321 p. : ill. ; 25 cm.

Includes bibliographical references and index.

9780199544509 (hbk.)


Customer relations--Management.
Customer services.

658.812 / PIE 2009