Renvoisé, Patrick.
Neuromarketing : understanding the "buy button" in your customer's brain / Patrick Renvoisé́ and Christophe Morin. - Rev. and updated. - Nashville, Tenn. : Thomas Nelson, c2007. - xii, 243 p. : ill. ; 24 cm.
Rev. ed. of the English ed. with title: Neuromarketing. 2002-2005. An earlier English ed. also published with title: Selling to the old brain. 2002-2003.
Includes bibliographical references (p. 237-239).
9780785226802 (hbk.) 9781595551351 (IE)
Neuromarketing.
Marketing--Psychological aspects.
Consumers' preferences.
Neuropsychology.
658.80019 / REN 2007
Neuromarketing : understanding the "buy button" in your customer's brain / Patrick Renvoisé́ and Christophe Morin. - Rev. and updated. - Nashville, Tenn. : Thomas Nelson, c2007. - xii, 243 p. : ill. ; 24 cm.
Rev. ed. of the English ed. with title: Neuromarketing. 2002-2005. An earlier English ed. also published with title: Selling to the old brain. 2002-2003.
Includes bibliographical references (p. 237-239).
9780785226802 (hbk.) 9781595551351 (IE)
Neuromarketing.
Marketing--Psychological aspects.
Consumers' preferences.
Neuropsychology.
658.80019 / REN 2007