Ads to icons :
Springer, Paul.
Ads to icons : how advertising succeeds in a multimedia age / Paul Springer. - 2nd ed. - London ; Philadelphia : Kogan Page, 2009. - xviii, 343 p. : ill. ; 25 cm.
Includes bibliographical references (p. [325]-329) and index.
Rethinking mass media -- Widening formats -- Events-driven -- Shaping product experiences -- Digital persuasion -- Online spaces -- The new media landscape -- The new job landscape -- Closer -- Where advertising stops--and marketing begins.
9780749456474 (pbk.) 0749456477 (pbk.)
Advertising--Case studies.
Advertising campaigns--Case studies.
659.113 / SPR 2009
Ads to icons : how advertising succeeds in a multimedia age / Paul Springer. - 2nd ed. - London ; Philadelphia : Kogan Page, 2009. - xviii, 343 p. : ill. ; 25 cm.
Includes bibliographical references (p. [325]-329) and index.
Rethinking mass media -- Widening formats -- Events-driven -- Shaping product experiences -- Digital persuasion -- Online spaces -- The new media landscape -- The new job landscape -- Closer -- Where advertising stops--and marketing begins.
9780749456474 (pbk.) 0749456477 (pbk.)
Advertising--Case studies.
Advertising campaigns--Case studies.
659.113 / SPR 2009