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MARC details
000 -LEADER
fixed length control field 01144cam a2200253 a 4500
001 - CONTROL NUMBER
control field vtls003213604
003 - CONTROL NUMBER IDENTIFIER
control field MY-SjTCS
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20200226114440.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110218s2009 enka b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780749456474 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0749456477 (pbk.)
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 201103231450
Level of effort used to assign nonsubject heading access points wilmina
Level of effort used to assign subject headings 201103141134
Level of effort used to assign classification izani
Level of effort used to assign subject headings 201103030935
Level of effort used to assign classification masrina
Level of effort used to assign subject headings 201102181810
Level of effort used to assign classification VLOAD
-- 201011301600
-- malathy
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.113
Item number SPR 2009
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Springer, Paul.
245 10 - TITLE STATEMENT
Title Ads to icons :
Remainder of title how advertising succeeds in a multimedia age /
Statement of responsibility, etc. Paul Springer.
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London ;
-- Philadelphia :
Name of publisher, distributor, etc. Kogan Page,
Date of publication, distribution, etc. 2009.
300 ## - PHYSICAL DESCRIPTION
Extent xviii, 343 p. :
Other physical details ill. ;
Dimensions 25 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references (p. [325]-329) and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Rethinking mass media -- Widening formats -- Events-driven -- Shaping product experiences -- Digital persuasion -- Online spaces -- The new media landscape -- The new job landscape -- Closer -- Where advertising stops--and marketing begins.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
Form subdivision Case studies.
9 (RLIN) 28703
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising campaigns
Form subdivision Case studies.
920 ## - Programme
Programme SOC : 156086
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Cost, normal purchase price Total Checkouts Barcode Date last seen Date last checked out Copy number Uniform Resource Identifier Cost, replacement price Koha item type Public note
    Dewey Decimal Classification     Taylor's Library-TU Taylor's Library-TU 12/01/2011 73.76 3 5000110977 05/12/2019 21/02/2013 1 Floor 4, Shelf 27 , Side 2, TierNo 5, BayNo 8 73.76 Main Collection SOMAC,37000,03,GR