Marketing strategy /
edited by John Cadogan.
- Los Angeles, Calif. : SAGE, 2009
- 6 v. : ill. ; 25 cm.
- SAGE library in marketing .
- SAGE library of marketing. .
Includes bibliographical references.
v. 1. Marketing strategy's conceptual foundations: market orientation, the cornerstone of strategic marketing thought -- v. 2. Marketing strategy processes and tools -- v. 3. Marketing-mix strategies - product strategy and promotion strategy -- v. 4. Marketing-mix strategies - distribution strategy and pricing strategy -- v. 5. Marketing strategy organization and implementation -- v. 6. Evoking and emerging issues in marketing strategy.
9781848601178 (hbk. : set of six volumes) 1848601174 (hbk. : set of six volumes)
Marketing--Management.
Marketing--Planning.
Strategic planning.
658.802 / MAR 2009
Includes bibliographical references.
v. 1. Marketing strategy's conceptual foundations: market orientation, the cornerstone of strategic marketing thought -- v. 2. Marketing strategy processes and tools -- v. 3. Marketing-mix strategies - product strategy and promotion strategy -- v. 4. Marketing-mix strategies - distribution strategy and pricing strategy -- v. 5. Marketing strategy organization and implementation -- v. 6. Evoking and emerging issues in marketing strategy.
9781848601178 (hbk. : set of six volumes) 1848601174 (hbk. : set of six volumes)
Marketing--Management.
Marketing--Planning.
Strategic planning.
658.802 / MAR 2009