| 000 -LEADER |
|---|
| fixed length control field |
01471cam a2200277 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls003212944 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-SjTCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200226114518.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110218s2009 caua b 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781848601178 (hbk. : set of six volumes) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1848601174 (hbk. : set of six volumes) |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201302261058 |
| Level of effort used to assign nonsubject heading access points |
VLOAD |
| Level of effort used to assign subject headings |
201103081201 |
| Level of effort used to assign classification |
shuhada |
| Level of effort used to assign subject headings |
201103081158 |
| Level of effort used to assign classification |
shuhada |
| Level of effort used to assign subject headings |
201102181555 |
| Level of effort used to assign classification |
VLOAD |
| -- |
201011231211 |
| -- |
malathy |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.802 |
| Item number |
MAR 2009 |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Marketing strategy / |
| Statement of responsibility, etc. |
edited by John Cadogan. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Los Angeles, Calif. : |
| Name of publisher, distributor, etc. |
SAGE, |
| Date of publication, distribution, etc. |
2009 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
6 v. : |
| Other physical details |
ill. ; |
| Dimensions |
25 cm. |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
SAGE library in marketing |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references. |
| 505 #0 - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
v. 1. Marketing strategy's conceptual foundations: market orientation, the cornerstone of strategic marketing thought -- v. 2. Marketing strategy processes and tools -- v. 3. Marketing-mix strategies - product strategy and promotion strategy -- v. 4. Marketing-mix strategies - distribution strategy and pricing strategy -- v. 5. Marketing strategy organization and implementation -- v. 6. Evoking and emerging issues in marketing strategy. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Management. |
| 9 (RLIN) |
8897 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Planning. |
| 9 (RLIN) |
10368 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Strategic planning. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Cadogan, John W. |
| Fuller form of name |
(John William), |
| Dates associated with a name |
1968- |
| 9 (RLIN) |
50846 |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
SAGE library of marketing. |
| 9 (RLIN) |
50844 |
| 920 ## - Programme |
|---|
| Programme |
DIB : 158506, 155292, 158504, 158508, 158505, 158509 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha biblionumber |
133697 |
| Koha biblioitemnumber |
133697 |
