Handbook of brand relationships /
Deborah J. MacInnis, C. Whan Park, Joseph W. Priester, editors.
- Armonk, N.Y. : M.E. Sharpe, c2009.
- xxi, 424 p. : ill. ; 27 cm.
"Society for Consumer Psychology"--Cover.
Includes bibliographical references and indexes.
9780765623577 (hbk.) 0765623579 (hbk.)
Relationship marketing.
Brand choice.
Branding (Marketing)
Customer relations.
658.827 / HAN 2009
"Society for Consumer Psychology"--Cover.
Includes bibliographical references and indexes.
9780765623577 (hbk.) 0765623579 (hbk.)
Relationship marketing.
Brand choice.
Branding (Marketing)
Customer relations.
658.827 / HAN 2009