| 000 -LEADER |
|---|
| fixed length control field |
01066cam a2200301 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls003213381 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-SjTCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20220926114538.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110218s2009 nyua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780765623577 (hbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0765623579 (hbk.) |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201102191517 |
| Level of effort used to assign nonsubject heading access points |
pushpa |
| Level of effort used to assign subject headings |
201102181750 |
| Level of effort used to assign classification |
VLOAD |
| -- |
201011251557 |
| -- |
pazmi |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.827 |
| Item number |
HAN 2009 |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Handbook of brand relationships / |
| Statement of responsibility, etc. |
Deborah J. MacInnis, C. Whan Park, Joseph W. Priester, editors. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Armonk, N.Y. : |
| Name of publisher, distributor, etc. |
M.E. Sharpe, |
| Date of publication, distribution, etc. |
c2009. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxi, 424 p. : |
| Other physical details |
ill. ; |
| Dimensions |
27 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
"Society for Consumer Psychology"--Cover. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and indexes. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Relationship marketing. |
| 9 (RLIN) |
6704 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Brand choice. |
| 9 (RLIN) |
328 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Branding (Marketing) |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Customer relations. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
MacInnis, Deborah J. |
| 9 (RLIN) |
37058 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Park, C. Whan. |
| 9 (RLIN) |
46458 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Priester, Joseph W. |
| 9 (RLIN) |
46459 |
| 710 2# - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
Society for Consumer Psychology. |
| 920 ## - Programme |
|---|
| Programme |
GENLS : 155805 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha biblionumber |
133875 |
| Koha biblioitemnumber |
133875 |
