Monster, Robert W.
Market research in the Internet age : leveraging the Internet for market measurement and consumer insight / Rob W. Monster, Raymond C. Pettit - Singapore : John Wiley & Sons (Asia), 2002 - xxi, 306 p. : ill. ; 24 cm.
Includes index.
0470820640 (hbk.) 9780470820643 (hbk.)
Telemarketing
Marketing research
658.84 / MON 2002
Market research in the Internet age : leveraging the Internet for market measurement and consumer insight / Rob W. Monster, Raymond C. Pettit - Singapore : John Wiley & Sons (Asia), 2002 - xxi, 306 p. : ill. ; 24 cm.
Includes index.
0470820640 (hbk.) 9780470820643 (hbk.)
Telemarketing
Marketing research
658.84 / MON 2002