000 -LEADER |
fixed length control field |
00847nam a2200241 a 4500 |
001 - CONTROL NUMBER |
control field |
vtls003214275 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
MY-SjTCS |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20200226114532.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
110218s2002 si a 001 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0470820640 (hbk.) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780470820643 (hbk.) |
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
Level of rules in bibliographic description |
201102181352 |
Level of effort used to assign nonsubject heading access points |
VLOAD |
Level of effort used to assign subject headings |
201102021323 |
Level of effort used to assign classification |
pushpa |
-- |
201012091042 |
-- |
malathy |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.84 |
Item number |
MON 2002 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Monster, Robert W. |
245 10 - TITLE STATEMENT |
Title |
Market research in the Internet age : |
Remainder of title |
leveraging the Internet for market measurement and consumer insight / |
Statement of responsibility, etc. |
Rob W. Monster, Raymond C. Pettit |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Singapore : |
Name of publisher, distributor, etc. |
John Wiley & Sons (Asia), |
Date of publication, distribution, etc. |
2002 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xxi, 306 p. : |
Other physical details |
ill. ; |
Dimensions |
24 cm. |
500 ## - GENERAL NOTE |
General note |
Includes index. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Telemarketing |
9 (RLIN) |
17771 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Marketing research |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Pettit, Raymond C |
9 (RLIN) |
33245 |
920 ## - Programme |
Programme |
TBF : 157024 |
999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
Koha biblionumber |
134124 |
Koha biblioitemnumber |
134124 |