Sterne, Jim, 1955-
Social media metrics : how to measure and optimize your marketing investment / Jim Sterne. - Hoboken, N.J. : John Wiley, c2010. - xxxi, 240 p. : ill. ; 24 cm. - The new rules of social media series. . - New rules of social media series. .
Includes bibliographical references and index.
0470583789 (hbk.) 9780470583784 (hbk.)
Internet marketing.
Social media--Economic aspects.
Marketing research.
Online social networks--Economic aspects.
658.872 / STE 2010
Social media metrics : how to measure and optimize your marketing investment / Jim Sterne. - Hoboken, N.J. : John Wiley, c2010. - xxxi, 240 p. : ill. ; 24 cm. - The new rules of social media series. . - New rules of social media series. .
Includes bibliographical references and index.
0470583789 (hbk.) 9780470583784 (hbk.)
Internet marketing.
Social media--Economic aspects.
Marketing research.
Online social networks--Economic aspects.
658.872 / STE 2010