Social media metrics : how to measure and optimize your marketing investment / Jim Sterne.
By: Sterne, Jim
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Series: New rules of social media series: Publisher: Hoboken, N.J. : John Wiley, c2010Description: xxxi, 240 p. : ill. ; 24 cm.ISBN: 0470583789 (hbk.); 9780470583784 (hbk.).Subject(s): Internet marketing | Social media -- Economic aspects | Marketing research | Online social networks -- Economic aspectsDDC classification: 658.872
| Item type | Current location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU | 658.872 STE 2010 (Browse shelf) | 1 | Available | TBSxx,08010,03,GR | 5000106527 |
Includes bibliographical references and index.