Daymon, Christine.
Qualitative research methods in public relations and marketing communications / Christine Daymon and Immy Holloway. - 2nd ed. - London : Routledge, c2011. - xi, 397 p. ; 24 cm.
Includes bibliographical references and index.
9780415471176 (hbk.) 9780415471183 (pbk.) 9780203846544 (ebk.)
Corporations--Public relations--Research--Methodology.
Public relations--Research--Methodology.
Marketing research--Methodology.
Qualitative research.
659.2072 / DAY 2011
Qualitative research methods in public relations and marketing communications / Christine Daymon and Immy Holloway. - 2nd ed. - London : Routledge, c2011. - xi, 397 p. ; 24 cm.
Includes bibliographical references and index.
9780415471176 (hbk.) 9780415471183 (pbk.) 9780203846544 (ebk.)
Corporations--Public relations--Research--Methodology.
Public relations--Research--Methodology.
Marketing research--Methodology.
Qualitative research.
659.2072 / DAY 2011