Qualitative research methods in public relations and marketing communications / Christine Daymon and Immy Holloway.
By: Daymon, Christine
.
Contributor(s): Holloway, Immy.
Publisher: London : Routledge, c2011Edition: 2nd ed.Description: xi, 397 p. ; 24 cm.ISBN: 9780415471176 (hbk.); 9780415471183 (pbk.); 9780203846544 (ebk.).Subject(s): Corporations -- Public relations -- Research -- Methodology | Public relations -- Research -- Methodology | Marketing research -- Methodology | Qualitative researchDDC classification: 659.2072
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 28 , Side 1, TierNo 1, BayNo 4 |
659.2072 DAY 2011 (Browse shelf) | 1 | Available | SOMAC,37003,04,GR | 5000118773 | |
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 28 , Side 1, TierNo 1, BayNo 4 |
659.2072 DAY 2011 (Browse shelf) | 1 | Available | SOMAC,37002,04,CL | 5000115316 | |
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 28, Side 1, TierNo 1, BayNo 1 |
659.2072 DAY 2011 (Browse shelf) | 1 | Available | SOMAC,37001,04,GR | 5000112807 |
Includes bibliographical references and index.