Aitchison, Jim.
Cutting edge commercials : how to create the world's best TV ads for brands in the 21st century / How to create the world's best TV ads for brands in the 21st century Jim Aitchison. - 2nd ed. - Singapore : Pearson Education South Asia, 2008. - xix, 406 p. : chiefly col. ill. ; 25 cm.
Includes bibliographical references and index.
9789810680039 (pbk.) 9810680031 (pbk.)
Television advertising.
659.143 / AIT 2008
Cutting edge commercials : how to create the world's best TV ads for brands in the 21st century / How to create the world's best TV ads for brands in the 21st century Jim Aitchison. - 2nd ed. - Singapore : Pearson Education South Asia, 2008. - xix, 406 p. : chiefly col. ill. ; 25 cm.
Includes bibliographical references and index.
9789810680039 (pbk.) 9810680031 (pbk.)
Television advertising.
659.143 / AIT 2008