Consumer behaviour /
Leon Schiffman ... [et al.].
- 5th ed.
- Frenchs Forest, N.S.W. : Pearson Australia, 2010.
- xvii, 662 p. : ill. (chiefly col.) ; 26 cm.
Includes index.
Includes bibliographical references and index.
9781442520103 (pbk.)
Consumer behavior.
Motivation research (Marketing)
Marketing.
658.8342 / CON 2010
Includes index.
Includes bibliographical references and index.
9781442520103 (pbk.)
Consumer behavior.
Motivation research (Marketing)
Marketing.
658.8342 / CON 2010