Consumer behaviour / Leon Schiffman ... [et al.].
Contributor(s): Schiffman, Leon G
.
Publisher: Frenchs Forest, N.S.W. : Pearson Australia, 2010Edition: 5th ed.Description: xvii, 662 p. : ill. (chiefly col.) ; 26 cm.ISBN: 9781442520103 (pbk.).Subject(s): Consumer behavior | Motivation research (Marketing) | MarketingDDC classification: 658.8342
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 2, BayNo 7 |
658.8342 CON 2010 (Browse shelf) | 1 | Available | UNISA,19003,03,RA | 5000136090 |
Includes index.
Includes bibliographical references and index.