Temporal, Paul.
Advanced brand management : managing brands in a changing world / Paul Temporal. - 2nd ed. - Hoboken, N.J. : John Wiley, c2010. - xix, 350 p. : ill. ; 24 cm.
Includes index.
9780470824498 (hbk.) 0470824492 (hbk.)
Brand name products--Management.
658.827 / TEM 2010
Advanced brand management : managing brands in a changing world / Paul Temporal. - 2nd ed. - Hoboken, N.J. : John Wiley, c2010. - xix, 350 p. : ill. ; 24 cm.
Includes index.
9780470824498 (hbk.) 0470824492 (hbk.)
Brand name products--Management.
658.827 / TEM 2010