Advanced brand management : managing brands in a changing world / Paul Temporal.
By: Temporal, Paul
.
Publisher: Hoboken, N.J. : John Wiley, c2010Edition: 2nd ed.Description: xix, 350 p. : ill. ; 24 cm.ISBN: 9780470824498 (hbk.); 0470824492 (hbk.).Subject(s): Brand name products -- ManagementDDC classification: 658.827
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 3, BayNo 5 |
658.827 TEM 2010 (Browse shelf) | 1 | Available | SCAFS,70006,03,GR | 5000104841 |
Includes index.