Armstrong, Gary
Marketing : an introduction / Gary Armstrong, Philip Kotler. - 10th ed. - Upper Saddle River, N.J. : Pearson/Prentice Hall, c2011. - xxviii, 541, [74] p. : ill. (chiefly col.) ; 29 cm.
Includes bibliographical references and indexes.
9780136102434 (pbk.) 0136102433 (pbk.)
Marketing.
658.8 / ARM 2011
Marketing : an introduction / Gary Armstrong, Philip Kotler. - 10th ed. - Upper Saddle River, N.J. : Pearson/Prentice Hall, c2011. - xxviii, 541, [74] p. : ill. (chiefly col.) ; 29 cm.
Includes bibliographical references and indexes.
9780136102434 (pbk.) 0136102433 (pbk.)
Marketing.
658.8 / ARM 2011