Hollensen, Svend.
Global marketing : a decision-oriented approach / Svend Hollensen. - 5th ed. - Harlow : Financial Times Prentice Hall/Pearson, 2011. - xliii, 756 p. : ill. ; 27 cm.
Includes bibliographical references and index.
9780273726227 (pbk.) 0273726226 (pbk.)
Export marketing.
Export marketing--Case studies.
658.84 / HOL 2011
Global marketing : a decision-oriented approach / Svend Hollensen. - 5th ed. - Harlow : Financial Times Prentice Hall/Pearson, 2011. - xliii, 756 p. : ill. ; 27 cm.
Includes bibliographical references and index.
9780273726227 (pbk.) 0273726226 (pbk.)
Export marketing.
Export marketing--Case studies.
658.84 / HOL 2011