Wimmer, Roger D.
Mass media research : an introduction / Roger D. Wimmer, Joseph R. Dominick. - 9th ed. - Boston, Mass. : Wadsworth/Cengage Learning, c2011. - xii, 464 p. : ill. ; 24 cm. - Wadsworth series in mass communication and journalism . - Wadsworth series in mass communication and journalism .
Includes bibliographical references and indexes.
9781439082744 (pbk.) 143908274X (pbk.)
Mass media--Research.
302.23072 / WIM 2011
Mass media research : an introduction / Roger D. Wimmer, Joseph R. Dominick. - 9th ed. - Boston, Mass. : Wadsworth/Cengage Learning, c2011. - xii, 464 p. : ill. ; 24 cm. - Wadsworth series in mass communication and journalism . - Wadsworth series in mass communication and journalism .
Includes bibliographical references and indexes.
9781439082744 (pbk.) 143908274X (pbk.)
Mass media--Research.
302.23072 / WIM 2011