O'Guinn, Thomas C.
Advertising and integrated brand promotion / Advertising & integrated brand promotion Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik. - 6th ed. - Mason, OH : South-Western/Cengage Learning, c2012. - xli, 693 p. : col. ill. ; 29 cm.
Includes index.
9780538473323 (hbk.) 0538473320 (hbk.)
Advertising.
Advertising media planning.
659.1 / OGU 2012
Advertising and integrated brand promotion / Advertising & integrated brand promotion Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik. - 6th ed. - Mason, OH : South-Western/Cengage Learning, c2012. - xli, 693 p. : col. ill. ; 29 cm.
Includes index.
9780538473323 (hbk.) 0538473320 (hbk.)
Advertising.
Advertising media planning.
659.1 / OGU 2012