Advertising and integrated brand promotion / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik.
By: O'Guinn, Thomas C
.
Contributor(s): Allen, Chris T | Semenik, Richard J.
Publisher: Mason, OH : South-Western/Cengage Learning, c2012Edition: 6th ed.Description: xli, 693 p. : col. ill. ; 29 cm.ISBN: 9780538473323 (hbk.); 0538473320 (hbk.).Other title: Advertising & integrated brand promotion.Subject(s): Advertising | Advertising media planningDDC classification: 659.1
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 1, BayNo 7 |
659.1 OGU 2012 (Browse shelf) | 1 | Available | SLASx,05000,03,GR | 5000116699 |
Includes index.