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Buhler, Andre.

Relationship marketing in sports [electronic resource] / by Andre Buhler, Simon Chadwick, Gerd Nufer. - Oxford : Butterworth-Heinemann, 2009. - 1 online resource.

Chapter 1: Introduction; Chapter 2: The principles of relationship marketing; Chapter 3: Professional sporting organisations and their relationships; Chapter 4: Relationship marketing in sports - the fan perspective ; Chapter 5: Relationship marketing in sports - the sponsor perspective; Chapter 6: Relationship marketing in sports - the media perspective; Chapter 7: The extended marketing mix of relationship; Chapter 8: Relationship marketing in sports - today and tomorrow.

Electronic reproduction.
Amsterdam :
Elsevier Science & Technology,
2010.
Mode of access: World Wide Web.
System requirements: Web browser.
Title from title screen (viewed on Jan. 14, 2010).
Access may be restricted to users at subscribing institutions.

ISBN: 9780750684958 075068495X

Source: 140128:140265 Elsevier Science & Technology http://www.sciencedirect.com

Subjects--Topical Terms:
Sports--Marketing.
Relationship marketing.

Index Terms--Genre/Form:
Electronic books.

LC Class. No.: GV716 / .B84 2009

Dewey Class. No.: 796.0698