| 000 -LEADER |
|---|
| fixed length control field |
02269cam a2200421Ia 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls003220167 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-SjTCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200508124523.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
|---|
| fixed length control field |
m d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
cr cn||||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110707s2009 enka o 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780750684958 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
075068495X |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)500570960 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)ocn500570960 |
| 037 ## - SOURCE OF ACQUISITION |
|---|
| Stock number |
140128:140265 |
| Source of stock number/acquisition |
Elsevier Science & Technology |
| Note |
http://www.sciencedirect.com |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201107071655 |
| Level of effort used to assign nonsubject heading access points |
azura |
| -- |
201107071622 |
| -- |
azura |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
OPELS |
| Language of cataloging |
eng |
| Transcribing agency |
OPELS |
| Modifying agency |
CDX |
| -- |
OPELS |
| 049 ## - LOCAL HOLDINGS (OCLC) |
|---|
| Holding library |
TEFA |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
GV716 |
| Item number |
.B84 2009 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
796.0698 |
| Edition number |
22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Buhler, Andre. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Relationship marketing in sports |
| Medium |
[electronic resource] / |
| Statement of responsibility, etc. |
by Andre Buhler, Simon Chadwick, Gerd Nufer. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Oxford : |
| Name of publisher, distributor, etc. |
Butterworth-Heinemann, |
| Date of publication, distribution, etc. |
2009. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 online resource. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Chapter 1: Introduction; Chapter 2: The principles of relationship marketing; Chapter 3: Professional sporting organisations and their relationships; Chapter 4: Relationship marketing in sports - the fan perspective ; Chapter 5: Relationship marketing in sports - the sponsor perspective; Chapter 6: Relationship marketing in sports - the media perspective; Chapter 7: The extended marketing mix of relationship; Chapter 8: Relationship marketing in sports - today and tomorrow. |
| 533 ## - REPRODUCTION NOTE |
|---|
| Type of reproduction |
Electronic reproduction. |
| Place of reproduction |
Amsterdam : |
| Agency responsible for reproduction |
Elsevier Science & Technology, |
| Date of reproduction |
2010. |
| Note about reproduction |
Mode of access: World Wide Web. |
| -- |
System requirements: Web browser. |
| -- |
Title from title screen (viewed on Jan. 14, 2010). |
| -- |
Access may be restricted to users at subscribing institutions. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Sports |
| General subdivision |
Marketing. |
| 9 (RLIN) |
15939 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Relationship marketing. |
| 9 (RLIN) |
6704 |
| 655 #7 - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
Electronic books. |
| Source of term |
local |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Chadwick, Simon, |
| Dates associated with a name |
1964- |
| 9 (RLIN) |
21614 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Nufer, Gerd. |
| 710 2# - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
ScienceDirect (Online service) |
| 9 (RLIN) |
51491 |
| 776 1# - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Qualifying information |
Original |
| International Standard Book Number |
9780750684958 |
| -- |
075068495X |
| Record control number |
(OCoLC)406107470 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
https://ezproxy.taylors.edu.my/login?url=http://www.sciencedirect.com/science/book/9780750684958 |
| Public note |
An electronic book accessible through the World Wide Web; click for information |
| 938 ## - |
|---|
| -- |
Coutts Information Services |
| -- |
COUT |
| -- |
17157284 |
| 994 ## - |
|---|
| -- |
C0 |
| -- |
TEF |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha biblionumber |
138854 |
| Koha biblioitemnumber |
138854 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) |
|---|
| -- |
2800:20131116 |
