Hunt, Shelby D.
Legends in marketing. Shelby D. Hunt / Shelby D. Hunt series editor, Jagdish N. Sheth. - New Delhi ;Thousand Oaks : SAGE, c2011. - 10 v. : ill. ; 25 cm. - Legends in marketing .
Includes bibliographical references and index.
v. 1. Marketing theory: the nature and scope of marketing -- v. 2. Marketing theory: philosophy of science foundations of marketing -- v. 3. Marketing theory: philosophy of science controversies in marketing -- v. 4. Channels of distribution -- v. 5. Macromarketing, ethics, and social responsibility: The development period -- v. 6. Macromarketing, ethics, and social responsibility: the research tradition period -- v. 7. Marketing management and strategy -- v. 8. Relationship marketing -- v. 9. Resource-advantage theory: the development period -- v. 10. Resource-advantage theory: the research tradition period.
9788132105206 (set)
Hunt, Shelby D.
Marketing.
Marketing research.
658.80092 / HUN 2011
Legends in marketing. Shelby D. Hunt / Shelby D. Hunt series editor, Jagdish N. Sheth. - New Delhi ;Thousand Oaks : SAGE, c2011. - 10 v. : ill. ; 25 cm. - Legends in marketing .
Includes bibliographical references and index.
v. 1. Marketing theory: the nature and scope of marketing -- v. 2. Marketing theory: philosophy of science foundations of marketing -- v. 3. Marketing theory: philosophy of science controversies in marketing -- v. 4. Channels of distribution -- v. 5. Macromarketing, ethics, and social responsibility: The development period -- v. 6. Macromarketing, ethics, and social responsibility: the research tradition period -- v. 7. Marketing management and strategy -- v. 8. Relationship marketing -- v. 9. Resource-advantage theory: the development period -- v. 10. Resource-advantage theory: the research tradition period.
9788132105206 (set)
Hunt, Shelby D.
Marketing.
Marketing research.
658.80092 / HUN 2011