| 000 -LEADER |
|---|
| fixed length control field |
01619cam a2200277 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls003224558 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-SjTCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200226114832.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
111019s2011 ii a b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9788132105206 (set) |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201302261058 |
| Level of effort used to assign nonsubject heading access points |
VLOAD |
| Level of effort used to assign subject headings |
201112191146 |
| Level of effort used to assign classification |
shuhada |
| Level of effort used to assign subject headings |
201112191144 |
| Level of effort used to assign classification |
shuhada |
| Level of effort used to assign subject headings |
201112081613 |
| Level of effort used to assign classification |
izani |
| -- |
201110191644 |
| -- |
malathy |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.80092 |
| Item number |
HUN 2011 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hunt, Shelby D. |
| 9 (RLIN) |
56668 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Legends in marketing. |
| Name of part/section of a work |
Shelby D. Hunt / |
| Statement of responsibility, etc. |
series editor, Jagdish N. Sheth. |
| 246 10 - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Shelby D. Hunt |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New Delhi ;Thousand Oaks : |
| Name of publisher, distributor, etc. |
SAGE, |
| Date of publication, distribution, etc. |
c2011. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
10 v. : |
| Other physical details |
ill. ; |
| Dimensions |
25 cm. |
| 490 0# - SERIES STATEMENT |
|---|
| Series statement |
Legends in marketing |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
v. 1. Marketing theory: the nature and scope of marketing -- v. 2. Marketing theory: philosophy of science foundations of marketing -- v. 3. Marketing theory: philosophy of science controversies in marketing -- v. 4. Channels of distribution -- v. 5. Macromarketing, ethics, and social responsibility: The development period -- v. 6. Macromarketing, ethics, and social responsibility: the research tradition period -- v. 7. Marketing management and strategy -- v. 8. Relationship marketing -- v. 9. Resource-advantage theory: the development period -- v. 10. Resource-advantage theory: the research tradition period. |
| 600 10 - SUBJECT ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hunt, Shelby D. |
| 9 (RLIN) |
56668 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing research. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Sheth, Jagdish N. |
| 9 (RLIN) |
19457 |
| 920 ## - Programme |
|---|
| Programme |
MIF : 175876, 175875, 175874, 175873, 175872, 175869, 175867, 175865, 175862, 174264 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha biblionumber |
138895 |
| Koha biblioitemnumber |
138895 |
