Brands and branding /
Rita Clifton with Sameena Ahmad ... [et al.]
- 2nd ed.
- London : The Economist in association with Profile, 2009.
- xvii, 284 p. : ill. (some col.) ; 23 cm.
Includes bibliographical references and index.
9781846681196 (hbk.) 1846681197 (hbk.)
Brand name products.
Branding (Marketing)
658.827 / BRA 2009
Includes bibliographical references and index.
9781846681196 (hbk.) 1846681197 (hbk.)
Brand name products.
Branding (Marketing)
658.827 / BRA 2009