Taylor's Library

Brands and branding / (Record no. 140015)

000 -LEADER
fixed length control field 00848cam a2200253 a 4500
001 - CONTROL NUMBER
control field vtls003221923
003 - CONTROL NUMBER IDENTIFIER
control field MY-SjTCS
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20200207102014.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110808s2009 enka 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781846681196 (hbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1846681197 (hbk.)
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 201110130931
Level of effort used to assign nonsubject heading access points pushpa
Level of effort used to assign subject headings 201110101659
Level of effort used to assign classification siew_eng
-- 201108081016
-- malathy
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Item number BRA 2009
245 00 - TITLE STATEMENT
Title Brands and branding /
Statement of responsibility, etc. Rita Clifton with Sameena Ahmad ... [et al.]
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London :
Name of publisher, distributor, etc. The Economist in association with Profile,
Date of publication, distribution, etc. 2009.
300 ## - PHYSICAL DESCRIPTION
Extent xvii, 284 p. :
Other physical details ill. (some col.) ;
Dimensions 23 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand name products.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Branding (Marketing)
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Clifton, Rita.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Ahmad, Sameena.
920 ## - Programme
Programme BDP : 170192
999 ## - SYSTEM CONTROL NUMBERS (KOHA)
Koha biblionumber 140015
Koha biblioitemnumber 140015
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Date acquired Cost, normal purchase price Total Checkouts Barcode Date last seen Date last checked out Copy number Cost, replacement price Koha item type Public note
          Taylor's Library-TU Taylor's Library-TU 2011-08-22 110.00 18 5000120088 2019-12-05 2019-01-25 1 110.00 Main Collection TBSxx,34003,03,CL