De Chernatony, L.
Creating powerful brands / Leslie de Chernatony, Malcolm McDonald and Elaine Wallace. - 4th ed. - Oxford : Elsevier/Butterworth-Heinemann, 2011. - xxv, 483 p. : ill. ; 23 cm.
Previous ed.: Oxford: Elsevier Butterworth-Heinemann, 2003.
Includes bibliographical references and index.
9781856178495 (pbk.) 1856178498 (pbk.)
Brand name products.
Product management.
658.827 / DEC 2011
Creating powerful brands / Leslie de Chernatony, Malcolm McDonald and Elaine Wallace. - 4th ed. - Oxford : Elsevier/Butterworth-Heinemann, 2011. - xxv, 483 p. : ill. ; 23 cm.
Previous ed.: Oxford: Elsevier Butterworth-Heinemann, 2003.
Includes bibliographical references and index.
9781856178495 (pbk.) 1856178498 (pbk.)
Brand name products.
Product management.
658.827 / DEC 2011