Taylor's Library

Creating powerful brands / (Record no. 140450)

000 -LEADER
fixed length control field 01077cam a2200289 a 4500
001 - CONTROL NUMBER
control field vtls003222567
003 - CONTROL NUMBER IDENTIFIER
control field MY-SjTCS
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20200226114929.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110815s2011 enka b 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781856178495 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1856178498 (pbk.)
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 201311131107
Level of effort used to assign nonsubject heading access points shuhada
Level of effort used to assign subject headings 201310301414
Level of effort used to assign classification pushpa
Level of effort used to assign subject headings 201112161520
Level of effort used to assign classification shuhada
Level of effort used to assign subject headings 201112161519
Level of effort used to assign classification shuhada
-- 201108151445
-- malathy
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Item number DEC 2011
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name De Chernatony, L.
Fuller form of name (Leslie)
9 (RLIN) 43306
245 10 - TITLE STATEMENT
Title Creating powerful brands /
Statement of responsibility, etc. Leslie de Chernatony, Malcolm McDonald and Elaine Wallace.
250 ## - EDITION STATEMENT
Edition statement 4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Oxford :
Name of publisher, distributor, etc. Elsevier/Butterworth-Heinemann,
Date of publication, distribution, etc. 2011.
300 ## - PHYSICAL DESCRIPTION
Extent xxv, 483 p. :
Other physical details ill. ;
Dimensions 23 cm.
500 ## - GENERAL NOTE
General note Previous ed.: Oxford: Elsevier Butterworth-Heinemann, 2003.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand name products.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Product management.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name McDonald, Malcolm.
9 (RLIN) 25815
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Wallace, Elaine.
9 (RLIN) 58408
920 ## - Programme
Programme MBA : 171065
921 ## - Programme
Programme SOC : 205293, 205329, 205328
999 ## - SYSTEM CONTROL NUMBERS (KOHA)
Koha biblionumber 140450
Koha biblioitemnumber 140450
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Date acquired Total Checkouts Barcode Date last seen Date last checked out Copy number Uniform Resource Identifier Koha item type Public note Cost, normal purchase price Cost, replacement price Total Renewals
          Taylor's Library-TU Taylor's Library-TU 2011-10-25 5 5000124320 2019-12-05 2015-04-04 1 Floor 4, Shelf 27 , Side 1, TierNo 4, BayNo 4 Graduate Collection SOCxx,91602,03,RM      
          Taylor's Library-TU Taylor's Library-TU 2013-10-29   5000150631 2019-12-05   1 Floor 4, Shelf 27 , Side 1, TierNo 4, BayNo 4 Main Collection SOMAC,91602,03,RM 188.00 188.00  
          Taylor's Library-TU Taylor's Library-TU 2013-11-11 9 5000150181 2020-03-03 2020-02-13 1 Floor 4, Shelf 27 , Side 1, TierNo 4, BayNo 4 Main Collection SOMAC,91602,03,RM 188.00 188.00 1
          Taylor's Library-TU Taylor's Library-TU 2013-10-29 14 5000150630 2020-03-03 2020-02-27 1 Floor 4, Shelf 27 , Side 1, TierNo 4, BayNo 4 Main Collection SOMAC,91602,03,RM 188.00 188.00