Transitioned media : a turning point into the digital realm /
Gali Einav, editor.
- New York : Springer, c2010.
- xix, 165 p. : ill. ; 25 cm.
- The economics of information, communication and entertainment .
- Economics of information, communication and entertainment .
Includes bibliographical references and index.
Introduction: the end of media as we know it? / Gali Einav -- The changing world of advertising and consumer behavior. TV for the twenty-first century : the video ad model in transition / Adam Gerber and Rick Mandler -- Branded entertainment : how advertisers and networks are working together to reach consumers in the new media environment / Rachel Mueller-Lust -- The evolution of cross-platform media use in the United States : insights from consumer research and NBC Universal's "Olympic Research Lab" / Horst Stipp -- The changing face of traditional media : the news business case study. We interrupt this program-- the cosmic change in the "news business" / Jeff Gralnick -- Mobile social networking and the news / Laura Forlano -- Parsing the online ecosystem : journalism, media, and the blogosphere / John Kelly -- Media reinvented : case studies of transitioning into a digital age. The transition to digital TV : a case study of HDTV / John Carey -- The fat lady still sings : bringing music into the digital age / Lydia Loizides -- How cinema is digital / Kristen M. Daly -- Thumb wars : body and mind in video games / Liel Leibovitz.
9781441960986 (hbk.) 1441960988 (hbk.) 9781441960993 (ebk.)
Digital media--Social aspects.
302.231 / TRA 2010
Includes bibliographical references and index.
Introduction: the end of media as we know it? / Gali Einav -- The changing world of advertising and consumer behavior. TV for the twenty-first century : the video ad model in transition / Adam Gerber and Rick Mandler -- Branded entertainment : how advertisers and networks are working together to reach consumers in the new media environment / Rachel Mueller-Lust -- The evolution of cross-platform media use in the United States : insights from consumer research and NBC Universal's "Olympic Research Lab" / Horst Stipp -- The changing face of traditional media : the news business case study. We interrupt this program-- the cosmic change in the "news business" / Jeff Gralnick -- Mobile social networking and the news / Laura Forlano -- Parsing the online ecosystem : journalism, media, and the blogosphere / John Kelly -- Media reinvented : case studies of transitioning into a digital age. The transition to digital TV : a case study of HDTV / John Carey -- The fat lady still sings : bringing music into the digital age / Lydia Loizides -- How cinema is digital / Kristen M. Daly -- Thumb wars : body and mind in video games / Liel Leibovitz.
9781441960986 (hbk.) 1441960988 (hbk.) 9781441960993 (ebk.)
Digital media--Social aspects.
302.231 / TRA 2010