| 000 -LEADER |
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| fixed length control field |
02124cam a2200265 a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
vtls003225737 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-SjTCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200226115040.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
111103s2010 nyua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781441960986 (hbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1441960988 (hbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781441960993 (ebk.) |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201603241618 |
| Level of effort used to assign nonsubject heading access points |
malathy |
| Level of effort used to assign subject headings |
201201281040 |
| Level of effort used to assign classification |
wilmina |
| Level of effort used to assign subject headings |
201201171501 |
| Level of effort used to assign classification |
izani |
| -- |
201111031642 |
| -- |
malathy |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
302.231 |
| Item number |
TRA 2010 |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Transitioned media : |
| Remainder of title |
a turning point into the digital realm / |
| Statement of responsibility, etc. |
Gali Einav, editor. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New York : |
| Name of publisher, distributor, etc. |
Springer, |
| Date of publication, distribution, etc. |
c2010. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xix, 165 p. : |
| Other physical details |
ill. ; |
| Dimensions |
25 cm. |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
The economics of information, communication and entertainment |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Introduction: the end of media as we know it? / Gali Einav -- The changing world of advertising and consumer behavior. TV for the twenty-first century : the video ad model in transition / Adam Gerber and Rick Mandler -- Branded entertainment : how advertisers and networks are working together to reach consumers in the new media environment / Rachel Mueller-Lust -- The evolution of cross-platform media use in the United States : insights from consumer research and NBC Universal's "Olympic Research Lab" / Horst Stipp -- The changing face of traditional media : the news business case study. We interrupt this program-- the cosmic change in the "news business" / Jeff Gralnick -- Mobile social networking and the news / Laura Forlano -- Parsing the online ecosystem : journalism, media, and the blogosphere / John Kelly -- Media reinvented : case studies of transitioning into a digital age. The transition to digital TV : a case study of HDTV / John Carey -- The fat lady still sings : bringing music into the digital age / Lydia Loizides -- How cinema is digital / Kristen M. Daly -- Thumb wars : body and mind in video games / Liel Leibovitz. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Digital media |
| General subdivision |
Social aspects. |
| 9 (RLIN) |
23745 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Einav, Gali. |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Economics of information, communication and entertainment |
| 9 (RLIN) |
48792 |
| 920 ## - Programme |
|---|
| Programme |
TBS : 175437 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha biblionumber |
142395 |
| Koha biblioitemnumber |
142395 |
