Metz, Adam.
The social customer : how brands can use social CRM to acquire, monetize, and retain fans, friends, and followers / Adam Metz. - New York : McGraw-Hill, c2012. - xxii, 279 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9780071759182 (hbk.) 0071759182 (hbk.)
Customer relations--Management.
Branding (Marketing)
658.812 / MET 2012
The social customer : how brands can use social CRM to acquire, monetize, and retain fans, friends, and followers / Adam Metz. - New York : McGraw-Hill, c2012. - xxii, 279 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9780071759182 (hbk.) 0071759182 (hbk.)
Customer relations--Management.
Branding (Marketing)
658.812 / MET 2012