Imbriano, Lou.
Winning the customer : turn consumers into fans and get them to spend more / Lou Imbriano, Elizabeth King. - New York, N.Y. : McGraw-Hill, c2012. - xxi, 214 p. ; 24 cm.
Includes index.
9780071775267 (hbk.) 0071775269 (hbk.)
Marketing.
Creative ability in business.
Consumer satisfaction.
Customer services.
658.802 / IMB 2012
Winning the customer : turn consumers into fans and get them to spend more / Lou Imbriano, Elizabeth King. - New York, N.Y. : McGraw-Hill, c2012. - xxi, 214 p. ; 24 cm.
Includes index.
9780071775267 (hbk.) 0071775269 (hbk.)
Marketing.
Creative ability in business.
Consumer satisfaction.
Customer services.
658.802 / IMB 2012