Winning the customer : turn consumers into fans and get them to spend more / Lou Imbriano, Elizabeth King.
By: Imbriano, Lou.
Contributor(s): King, Elizabeth.
Publisher: New York, N.Y. : McGraw-Hill, c2012Description: xxi, 214 p. ; 24 cm.ISBN: 9780071775267 (hbk.); 0071775269 (hbk.).Subject(s): Marketing | Creative ability in business | Consumer satisfaction
| Customer servicesDDC classification: 658.802
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Graduate Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 4, BayNo 1 |
658.802 IMB 2012 (Browse shelf) | 1 | Available | TBSxx,44001,03,CL | 5000126022 |
Includes index.